REINOLD GEIGER

Chairman and CEO of L’OCCITANE

Reinold Geiger is Chairman and CEO of L'Occitane. He is responsible for the company's global appeal and its worldwide presence.

An entrepreneur at heart

Thanks to his experience and determination, Reinold Geiger has built L’OCCITANE en Provence into one of the world’s largest cosmetics brands. An entrepreneur at heart, he followed in his carpenter father’s footsteps by setting up companies from the very start of his career. Buying, reselling, international expansion: nothing has scared off the ETH Zurich and INSEAD Paris business schools graduate.

An entrepreneur at heart

A meeting with Olivier Baussan

The former skiing champion’s career took a new direction at a cosmetics industry conference in Italy in 1992. At this meeting, Reinold Geiger met Olivier Baussan, founder of L’OCCITANE. At that time, the company needed new capital in order to grow. Reinold Geiger quickly fell in love with the brand and decided to invest in its development. In 1996, he became the majority shareholder and Managing Director of L’Occitane.

A meeting with Olivier Baussan

International experiences

Reinold Geiger thus created the L’OCCITANE Group. It was his experiences as an entrepreneur and his cosmopolitan outlook that helped Reinold Geiger to switch the Group onto the international scene, in the USA and in Asia. L’OCCITANE later continued its expansion into Russia and Brazil. Reinold Geiger was closely involved in every step of the process, regularly visiting the Group’s different locations in order to build solid relationships with the management on the ground. ‘To be successful in different countries, you’ve got to have an international mindset, having the ‘‘french touch’’ isn’t enough on its own’, the MD is quick to point out.

International experiences

A major cosmetics group

In 2010, the L’OCCITANE Group reached new heights by becoming the first EU company to be listed on the Hong Kong Stock Exchange. Alongside that success, the Group developed and acquired other natural and eco-friendly cosmetics brands, such as ‘Couvent des Minimes’, ‘Melvita’ and ‘Erborian’. Reinold Geiger explains that, ‘At its heart, L’OCCITANE is all about authentic products that have been inspired by the lands they come from. By combining them with a solid business model and sustainable development, we’ve been able to achieve great things.’ 

A major cosmetics group

Authenticity

It’s a strategy which continues to live up to its promises. Synonymous with authenticity and the art of fine living, the L’OCCITANE en Provence brand exports tremendous amounts of its now timeless products.

Authenticity