L'Occitane x The Great British Beauty Clean Up
This March, L’Occitane en Provence is proud to join The Great British Beauty Clean Up Campaign. We're working with the Sustainable Beauty Coalition alongside leading retailers and beauty brands, aiming to significantly reduce the waste created by the Beauty Industry and to inspire customers to be a force for positive change.
The beauty industry generates an enormous 120 billion units of packaging globally* - a third of all waste - 86% of plastic beauty packaging is not recycled.**
The Great British Beauty Clean Up is set to focus on increasing industry and consumer awareness and adoption of Reduce, Reuse and Recycle, as well as increasing recycling rates of beauty empties through take-back schemes and household recycling where available.
Sources: *Courage to Change, 2020, ** Planet Positive Beauty Guide, British Beauty Council
Another main challenge is to raise awareness that 56% of people do not recycle empties placed in their bathroom bins (currently the least sustainably disposed products in the household).
One of the focuses of The Great British Beauty Clean Up is to promote the Sustainable Beauty Coalition’s map to pin-point exactly where British public can return their beauty empties, including all L’Occitane Boutiques. The initiative also aims to help customers to learn what needs to be taken to a ‘take back scheme’ (hard-to-recycle beauty, healthcare and wellness products), and what people can put in their normal recycling bins.
Our Mission As A Brand
By 2025, 100% of our bottles will be made from 100% recycled plastic, and 100% of our owned boutiques will offer a recycling service.
Step 1
As a brand, our mission eliminate any unnecessary and single use-plastic. Through our eco-refills, solid shampoos and soaps, and refill stations, we are constantly working to reduce packaging in every we can!
Step 2
Our Forever Bottle is a sustainable swap designed so you can keep refilling time and time & again. Feel free to also up-cycle and reuse any of our iconic packaging to give your empties a second life!
Step 3
Every material that we use, either by giving it a second life or making sure that its waste can become a resource. To do this, we first make sure that our packs are themselves recyclable.
Reduce Waste & Recycle With Us
Respect for the environment is at the heart of L'OCCITANE. From the creation of our formulas to the development of our packaging. L'OCCITANE tries to limit its environmental impact wherever possible. That's why we've partnered with to provide a collection and recycling programme for our customers to be able to recycle their empties at any of the L'OCCITANE boutiques.
Refill Fountains
Our Refill Fountains will allow you to restock on your favourites without the extra plastic, and paired with our Forever Bottles, you will be making the ultimate eco-conscious choice!
Our Sustainability Commitments
L'OCCITANE was born in 1976, when its founder, Olivier Baussan, began distilling essential oils and selling them in his much-loved land of Provence. Built on strong principles and true stories, the brand has grown, but its philosophy has always remained the same. Nature matters. People matter.