JEROME BOENLE, Lavender Producer
A President of the True Lavender *PDO
Our producer Jerome refuses to use chemicals when the lavender is in full bloom as they are harmful to bees and the lavender flower.
Jérôme is the president of the true lavender *PDO. As well as looking after his own fields, he plants different varieties of lavender and implements new agricultural practices, such as grassing to create natural barriers. *(Protected Designation of Origin) label - a guarantee of quality and traceability).
His farm specialises in the production of fine PDO lavender This type of lavender is grown from seeds, and certified seeds are ordered from the French institute for perfume, medicinal and aromatic plants (iteipmai). Seeds germinate in greenhouses, before planting the seedlings into the fields. this allows him to know where his lavender comes from!
JEROME BOENLE – In His Own Words
“We work as a family, and we want to keep passing our traditions and passion to future generations. Lavender is not just a crop or an industry; it encapsulates the story of a land and its people. It’s the only plant that grows easily on the plateau, and it is important to have a plant that is well adapted to the soil, that can grow in the wild, and which we take the utmost care over.” - Jérome Boenle, Lavender Producer
Meet Jerome Boenle
How Does L'OCCITANE Contribute to Protect Lavender?
Under threat from drought-like conditions and disease-carrying insects, lavender is in decline. Since 2012, L'OCCITANE has been supporting French research institutes in their efforts to find ecological solutions to save lavender. To contribute to the local economy, we source all our lavender exclusively from cooperatives in the south of France.
Our Lavender Ingredient
We use lavender for its relaxing properties and exquisite scent in our body care products. Being part of a complex of different essential oils, lavender is also used as a key ingredient in some of our hair care products.
French lavender thrives in the region's hot, dry climate and is appreciated for its soothing and healing properties. Growing lavender has also became an essential element of the Provençal landscape and economy. Renowned for its beautiful lavender scent and numerous benefits, this plant has been used for therapeutic purposes for centuries.
