Serums & Oils

What is a face serum?

A face serum is a care product concentrated in active ingredients that complements the moisturising action of a cream. It is applied every day before the moisturising cream to boost its benefits. The fine, delicate texture of the serum penetrates quickly into the epidermis, preparing the skin to receive hydration and offering a targeted, precise response. A true daily ally, it addresses every need: radiance, hydration, correction of signs of ageing or balance for combination to oily skin. At L’Occitane en Provence, serums are formulated in accordance with French expertise and the natural quality of ingredients, to offer a sensory experience as refined as it is effective.

Why use a face serum?

Each serum meets a specific priority thanks to a targeted concentration of natural-origin actives. Identifying your skin’s needs helps you create a coherent and effective ritual.

1. Hydration and daily use

Used every day, the serum reinforces hydration and prepares the skin for its cream. It helps maintain skin balance, limits discomfort and keeps the complexion fresh and supple throughout the seasons.

2. Radiance and even tone

Serums enriched with Reine Blanche extract help improve the brightness and uniformity of the complexion. Day after day, they help reduce the appearance of irregularities and dark spots, for clearer, delicately velvety skin.

3. Signs of ageing and firmness

Serums with Immortelle from L’Occitane en Provence, formulated with organic immortelle essential oil, support the skin against wrinkles, lack of firmness and loss of radiance. The Overnight Reset Serum acts during sleep to reveal visibly smoother, rested and brighter skin by morning.

4. Imperfections and pores

For combination to oily skin, a rebalancing serum helps refine skin texture, limit shine and reduce the appearance of pores. It promotes a clearer, more even complexion without weighing down the skin.

How to apply a serum correctly?

-First, ensure your face is thoroughly cleansed: the skin must be free of impurities to allow the care to penetrate effectively.

-On clean skin, apply a small amount of product to each area: forehead, nose, cheekbones and chin. Smooth gently in circular motions, then glide the skin outwards to follow the contours.

-Take time to apply your serum and massage the whole face until fully absorbed. This simple gesture prolongs the sensory experience while optimising the effectiveness of the care.

-Finish with your moisturising cream to seal in the serum’s benefits and reveal comfortable, supple and radiant skin, true to the expertise of L’Occitane en Provence.

Should a serum be applied before or after face cream?

A serum is always applied before face cream. Its light texture and concentrated actives penetrate quickly and prepare the skin for moisturising care. The cream then completes and seals the serum’s benefits, providing comfort and protection. In the ritual developed by L’Occitane en Provence, layering textures optimises the effectiveness of the formulas and preserves the skin’s natural balance.

For more information, discover all our tips on face serum as well as our advice for caring for your face.